2025 Private Duty National Conference & Expo

Thursday, May 15, 2025 | Las Vegas, NV

DecisionHealth’s Private Duty National Conference & Expo is moving to May 15, 2025! Join executives from top-performing home care companies and hear real-world, first-hand success stories on how to differentiate your company, create quality standards, manage growth, and capture market share that lasts into the next decade. This 1-day conference and expo will cover real-life examples of how private-pay home care agencies can diversify and grow!

Home care executives will leave inspired to make changes in their companies with new skills around leadership development, achieving operational efficiencies and streamlined processes, implementing new payer practices, and enhancing the caregiver and client experience.

Join us in 2025 and take a deep dive into the following topics:

• Leadership and Operations: Pave the path to future home care success
• Financial Fitness: Put profits first, leverage KPIs for greater operational efficiency
• Sales & Marketing: Capture more leads & convert them into satisfied clients
• Customer & Caregiver Satisfaction: Improve client and caregiver experiences for more word-of-mouth recommendations
• Diversification: Unlock unlimited growth opportunities with third-party payers including VA, Medicaid, and Medicare Advantage
• Extra! Add a preconference on Recruitment & Retention
• Networking opportunities: Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions that can help your agency increase revenue and referrals

Don’t miss the Exhibit Hall Grand Opening and Welcome Reception on May 14. All conference attendees are welcome! Connect with other executives like yourself and shop the exhibit hall for the latest solutions to help grow your agency.

Bonus: Home care companies that provide both Medicare and non-Medicare home care services or are looking to expand into either area, bring an additional person as DecisionHealth's Home Health Administrator's Summit will run concurrently. Save $200 when you register for both events.

2025 Private Duty National Conference & Expo

Pre-Conference

Wednesday, May 14, 2025
Take Your Recruitment & Retention to the Next Level

7:00 a.m. – 8:00 a.m.
Registration & Networking Breakfast

8:00 a.m. – 9:15 a.m.
Invest in Professional Growth, Become the Employer and Provider of Choice, Reap Positive Retention Results
Michelle Cone, Senior Vice President of Training and Brand Programs, HomeWell
Empower your clinical team to thrive and stay longer by investing in their professional growth and enhancing their competency skills. In this session, we’ll discuss how to become the employer of choice—not only by offering competitive salaries and benefits but also by fostering career development, implementing workforce incentive programs, promoting work-life balance, and providing flexible schedules. Additionally, reinvigorate your agency's reputation as the go-to provider by boosting brand awareness through community engagement and positioning yourself as both the employer of choice and the provider of choice in your local community.

9:15 a.m. – 9:35 a.m.
Networking Refreshment Break

9:35 a.m. – 10:50 a.m.
Craft Compensation Models to Support Increased Productivity and Quality Outcomes
Angela Huff, Senior Managing Consultant, Forvis Mazars
Explore evolving compensation models for Medicare home health agencies that balance productivity against the increased need for better documentation and quality patient outcomes. Stay on top of regulatory shifts, such as Home Health Value-Based Purchasing, and adapt clinician incentives in a way that motivates them to work toward your agency’s quality outcome goals. You’ll gain a better understanding of how to factor in key market trends to ensure your agency remains competitive when it comes to attracting top talent.

Tool: Sample Home Health Outcome-Based Performance Improvement Results

11:00 a.m. – 12:10 p.m.
Leverage Geographic Workforce Data to Focus Staff in Areas of Need
Moderator:
Deborah R. Hoyt, Senior Vice President of Public Policy, Axxess
Panelists:
Kathy Driscoll, MSN, RN, NEA-BC, CCM, Senior Vice President and Chief Nursing Officer, Humana, Inc.
Clark Ruttinger, MPA, MBA, Director of Health Workforce Consulting, GlobalData
Accept more patients, optimize clinical efficiency, and gain profitability when you use state-specific workforce data to redistribute a greater supply of workers to regions where there is demand. This dynamic panel of experts will lead an interactive demonstration of the Health Resources and Services Administration’s online dashboard providing national workforce supply, demand, and distribution data specific to home health. Plus, Humana will share its strategies for addressing staffing demand by leveraging telehealth and more to serve a wider area while maintaining quality outcomes and favorable Five-Star ratings under value-based care delivery. Attendees will receive a roadmap of actionable strategies to take back to their leadership teams.

Tools: Workforce Projections Dashboard and National Center for Health Workforce Analysis

12:10 p.m. – 1:15 p.m.
Networking Lunch

1:15 p.m. – 2:30 p.m.
Legal Q&A: Address Compliance Issues Around Staffing & Employment Law
Robert W. Markette Jr., JD, CHC, HCS-C, Attorney, Hall, Render, Killian, Heath & Lyman
Bring your specific questions about workforce management and employment law compliance. Join the discussion on challenges related to Department of Labor and Federal Trade Commission rules as well as how to achieve compliance with compensation plans, disciplinary action, workplace violence prevention programs, and more. Plus, get an inside look at the latest on recent Supreme Court cases that impact employment discrimination claims.

2:00 p.m. – 4:00 p.m.
Early Registration for Private Duty Main Conference

2:30 p.m. – 2:45 p.m.
Networking Refreshment Break

2:45 p.m. – 4:00 p.m.
Attract Top Talent With Research-Backed Communications Strategies
Katy Barnett, Director of Home Care and Hospice Operations and Policy, LeadingAge
Attracting and recruiting qualified staff is a challenge in today’s ultracompetitive labor market and a top priority for home health employers. The Opening Doors to the Aging Services Workforce research initiative, created by LeadingAge, addresses a key question: How do you attract a candidate to aging services and home healthcare? Session attendees will gain insights into potential employees’ perceptions of our sector and learn research-backed strategies on how best to talk to them about employment in the home health field, as well as tools and tips to prepare effective job descriptions and communications.

Tools: Workforce Recruitment Tools, Message Frame and Language Guide

4:00 p.m. – 5:00 p.m.
Welcome & Networking Reception in the Exhibit Hall.
All conference attendees welcome! Connect with others like yourself and shop the exhibit hall for the latest solutions.

— Agenda subject to change —

2025 Private Duty National Conference & Expo

Agenda

Early Registration — Wednesday, May 14, 2025

2:00 p.m. – 4:00 p.m.
Early Registration for Private Duty Main Conference

4:00 p.m. – 5:00 p.m.
Welcome Reception
Join us for a chance to network with other private duty executives and vendors.

Main Conference — Thursday, May 15, 2025

7:00 a.m. – 8:00 a.m.
Registration and Networking Breakfast in Exhibit Hall

8:00 a.m. – 9:15 a.m.
Panel: Pave The Path To Future Home Care Success
Panelists: Thomas Rose, CEO and President, 21st Century Health Care Consultants
Michelle Cone, SVP of Training and Brand Programs, HomeWell Franchising
Becky Reel, Founder and Consultant, Reel Homecare Consulting
Greg Bean, VP of Revenue Cycle Management, AxisCare
Join this lively panel discussion that is sure to spark your interest in future home care opportunities and deliver strategies for strengthening your leadership skills to overcome top challenges. Our all-star lineup of panelists will combine their decades of experience to reveal fresh ideas for giving leaders more personal time, prioritizing technology investments, developing efficiencies, scaling systems and processes, connecting remote employees and more.

9:15 a.m. – 9:35 a.m.
Networking Refreshment Break in Exhibit Hall

9:35 a.m. – 10:50 a.m.
Drive Profits First: Leverage KPIs for Greater Operational Efficiency
Thomas Rose, CEO and President, 21st Century Health Care Consultants
Learn new ways to manage greater operational efficiencies and cost savings to drive increased profits. Get an inside look at the most effective ways to fine tune budgets and financial statements by identifying key cost drivers impacting profitability. Learn to develop and track crucial KPIs that will support lower costs and increased revenue. Uncover common areas where you can save and streamline processes around care visits, staffing and marketing so your company has room to invest in innovation and grow in 2025 and beyond.

Tool: Profitability Evaluation Model Workbook 

11:00  a.m. – 12:15 p.m.
Elevate & Transform: Setting a New Standard for Client & Caregiver Experiences
Becky Reel, Founder and Consultant, Reel Homecare Consulting
Set your agency apart by mastering the art of delivering unparalleled client and caregiver experiences. Join Becky Reel, previous leader of North America’s No. 1 rated home care agency, as she shares the strategies that helped her grow her agency by 300%. Dive deep into lessons for creating a unique identity that resonates. For clients, think about ailment-specific services, holistic care plans, family meetings and wellness programs. And for caregivers, get tips on empowerment programs, career ladders, and recognition initiatives proven to work.

12:15 p.m. – 1:15 p.m.
Networking Lunch in Exhibit Hall

1:15 p.m. – 2:30 p.m.
Pivot & Reap Rewards of New Opportunities with VA, Medicaid and MA
Greg Bean, VP of Revenue Cycle Management, AxisCare
In times of rapid change, stay up-to-date with the latest challenges and opportunities related to the VA Community Care Network, Medicaid and Medicare Advantage. For VA, learn about recent legislative changes and how to use assessment tools for care planning. On the Medicaid side, explore growth through state-specific waiver programs, address compliance hurdles, and overcome billing challenges and EVV requirements. Plus, keep an eye on MA reductions while continuing to leverage these plans in the continuum of care.

Tool: CareMap: Turning Assessments into Action

2:30 p.m. – 2:50 p.m.
Networking Refreshment Break & Exhibit Hall Finale

2:50 p.m. – 4:00 p.m.
Marketing That Connects: Build Genuine, Long-Term Relationships for Lasting Success
Michelle Cone, SVP of Training and Brand Programs, HomeWell Franchising
Get actionable takeaways to generate more leads, convert them into satisfied clients, and grow your company with confidence. Grab the attention of new referral sources while nurturing relationships with referral source sources by addressing their biggest pain points, such as reducing hospital readmissions and improving client outcomes. Identify untapped referral opportunities through non-traditional channels and develop a strong reputation that inspires trust. Whether you’re looking to strengthen existing partnerships or expand your network, this session will give you what you need

4:00 p.m.
Conference Concludes 

.— Agenda subject to change —

2025 Private Duty National Conference & Expo

Speakers

	Katy Barnett is the director of home care and hospice operations and policy at LeadingAge, the association of nonprofit providers of aging services. She leads the association's work on regulatory and operational issues and initiatives. In one-on-one meetings as well as written correspondence with federal officials and regulatory agency staff, she keeps the policy and rule-related concerns of LeadingAge's members on policymakers' agendas. Barnett's experience in home health and hospice includes working with the following groups: Pew Charitable Trusts' End-of-Life Care Project; the Visiting Nurse Associations of America (now part of LeadingAge); and the Eldercare Workforce Alliance, a coalition dedicated to training the workforce to care for an aging America.
	Greg Bean is the VP of Revenue Cycle Management for AxisCare. He began his journey as a Hospital Corpsman in the U.S. Navy, spending 12 years in paramedic services and critical care nursing before co-founding a home care company where he spearheaded innovation in private duty home care. Prior to joining AxisCare, Greg was the VP of business development for Paradigm and held executive positions at Bayada, PSA Healthcare, and Visiting Angels. He’s been a driving force in home care management initiatives, has served on advisory councils for the Home Care Association of America and the National Association for Home Care & Hospice, and is a proactive advocate for VA benefits.
	Michelle Cone, senior vice president of training and brand programs for HomeWell, is a dynamic leader and McKnight's Pinnacle Award for Thought Leadership winner with over 25 years of experience in the post-acute care space, specializing in operations, strategy, compliance, and business development. Before joining HomeWell Franchising in 2016, she worked with many of the top healthcare facilities and home care agencies across the U.S. Today, Cone equips HomeWell's franchise owners with brand programs and training, and she's designed and developed HomeWell's Talent Management Program, which has led HomeWell to a 70% 90-day retention rate.
	Kathy Driscoll, MSN, RN, NEA-BC, CCM, is the senior vice president and chief nursing officer at Humana, where she oversees Humana's community of over 10,000 nurses, care managers, social workers, and therapists. Under Driscoll's leadership, Humana has partnered with nearly 40 universities and funded the CenterWell Home Health Lab at Emory University to help address the nursing shortage and prepare nursing students for careers in home health. Driscoll is also a Registered Nurse with more than 30 years of experience in nursing. She holds a Bachelor of Science in Nursing from Seton Hall University and a Master of Science in Nursing Management and Executive Leadership from Sacred Heart University. Driscoll also serves as president of the Board of Trustees for the American Nurses Foundation and is on the Editorial Board for Case Management Today.
	Deborah R. Hoyt is the senior vice president of public policy for Axxess. She has 30 years of experience as a healthcare leader across the provider and payer continuum. She specializes in federal legislative and regulatory affairs, grassroots advocacy, and corporate communications. Prior to joining Axxess, Hoyt was the CEO for the Connecticut Association for Healthcare at Home, working directly with home health, hospice, and personal care agency providers and industry leaders to advance policy at the state level for healthcare delivery at home. Prior to her Association work, Hoyt was a government affairs leader at health payers Aetna and ConnectiCare.
	Angela Huff, senior managing consultant at Forvis Mazars, is a member of Forvis National Healthcare Group and provides consulting services to home care, hospice, and palliative care clients. With 34 years of experience as a Registered Nurse, she has spent the last 19 years in executive leadership in home health and hospice operations and software development in the post-acute space. Her operations and compliance expertise includes performing operations assessments, compliance-focused documentation reviews, and appeals related to the OIG and Program Integrity Contractors. Huff also is a member of the Home Health Financial Managers Association Education and Women in Leadership Committees.
	Robert W. Markette Jr., JD, CHC, HCS-C, is an attorney with Hall, Render, Killian, Heath & Lyman and focuses on representing home health, hospice, and private duty providers in all aspects of their operations. With more than 15 years of experience in these industries, he has assisted clients in many areas related to Medicare and Medicaid compliance, survey response, and state and federal appeals of survey findings. Markette is also a frequent speaker on home health, hospice, and private duty matters across the country, presenting to the American Health Lawyers Association and the National Association for Home Care & Hospice, as well as other national and state events.
	Becky Reel has over 15 years of experience in marketing, spanning both traditional and digital strategies, as well as more than a decade of hands-on experience running a home care agency. Under Becky’s leadership, her agency became the No. 1 home care provider in North America (as ranked by Home Care Pulse/Activated Insights), growing by an impressive 300%. Now, as the founder of Reel Homecare Consulting, she’s passionate about helping other agencies achieve transformative success. Today, Becky draws on her experiences to empower other agencies to elevate their client and caregiver experiences, build unshakable reputations, and set new standards of success in their communities.
	Thomas Rose is CEO and president of 21st Century Health Care Consultants. His Fortune 50 C-level expertise applied to over two decades of small to mid-sized business leadership enables him to guide home health leaders looking to grow their businesses. He’s a former Army Special Forces officer (Green Berets), and his business experience includes a successful leadership track in the General Electric companies, including titles such as director Six Sigma quality, director sales and e-business, VP operations, and chief financial officer. In more recent years, Rose focused his career on growing or turning around smaller to mid-sized PE-backed, middle-market businesses from a variety of sectors, including healthcare, automotive, manufacturing, and facilities maintenance.
	Clark Ruttinger, MPA, MBA, is the director of health workforce consulting at GlobalData and past president of the board of directors for The National Forum of State Nursing Workforce Centers. Ruttinger leads the team that provides projection modeling of health workforce supply and demand for the U.S. Health Resources and Services Administration. His team also provides health workforce modeling for professional associations such as the American Association of Medical Colleges and The American Physical Therapy Association. The team also works with several state hospital associations, state health departments, and state nursing workforce centers to produce projections and analysis for advocacy purposes. It is currently doing work in the states of Florida, Texas, Pennsylvania, and Hawaii.

2025 Private Duty National Conference & Expo

Location

Paris Las Vegas
3655 Las Vegas Boulevard South
Las Vegas, Nevada, 89109

• Room rate: $179 + $20 daily resort fee
• Hotel cut-off date: Tuesday, April 22, 2025
• Reservation Center: 866-603-4389 and reference the Private Duty National Conference & Expo
• Hotel room reservation website: https://book.passkey.com/go/SPHHA5
• Hotel website: https://www.caesars.com/paris-las-vegas
• Parking: Current self-parking fees are $18-$23/day. Parking is not validated by DecisionHealth; prices are subject to change.

HCPro/DecisionHealth has no affiliation with any third-party companies or travel assistance providers. Rooms should be booked directly with the event hotel using the official information provided on the website and in the brochure.

2025 Private Duty National Conference & Expo

Pricing

Main Conference: Thursday, May 15, 2025

• Retail price: $999.00
• Main Conference + Preconference price: $1,199.00

Pre-Conference: Monday, May 14, 2025

• Retail price: $499.00

2025 Private Duty National Conference & Expo

Michelle Cone

Join Michelle Cone, SVP of Training and Brand Programs at HomeWell Franchising, as she highlights the key topics she will be presenting at the 2025 Private Duty National Conference & Expo. This is your opportunity to hear from industry leaders and network with professionals in the field. We look forward to seeing you at the event, happening May 14-15, 2025!

2025 Private Duty National Conference & Expo

Silver Sponsor

Exhibitors

AlayaCare
AxisCare
Enginehire Inc.
EnkiScribe
eRSP
InPro
Ring Ring Marketing
Uniper

Capitalize on this opportunity by exhibiting onsite and generate new leads and sales for your company. For information on exhibit and sponsorship opportunities, please contact Carrie Dry at carrie.dry@hcpro.com or 630-235-2745.