Marketing Best Practices and Lessons Learned for Succeeding in a PDGM World - On-Demand

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Marketing Best Practices and Lessons Learned for Succeeding in a PDGM World - On-Demand

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Marketing Best Practices and Lessons Learned for Succeeding in a PDGM World - On-Demand

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Available ON-DEMAND

Presented on: 
Thursday, March 5, 2020 

Presented by: Melanie Stover, OT, MBA, MS/ISM

Are your sales and marketing strategies in sync with the new payment model? Hear from industry expert Melanie Stover on the latest insights and best practices to help better market your agency now that the Patient-Driven Groupings Model (PDGM) is firmly in place.

At the conclusion of this program, participants will be able to:

  • Describe at least three strategies for successful marketing under PDGM
  • Identify at least three things that should not be part of an ideal sales and marketing strategy under PDGM
  • Explain what types of data could be used during discussions with referral sources


  • Overview of the Patient-Driven Groupings Model and key marketing opportunities
  • Ways to improve sales and marketing strategies to succeed under the new payment model
  • What agencies should stop doing in a PDGM world
  • Suggested data and benchmarks to include during discussions with referral sources
  • Early results on what has worked

Who Should Listen?

  • Agency owners
  • Administrators
  • Marketers
  • Sales managers
  • Sales staff

Meet the Speaker

Melanie StoverMelanie Stover has been presenting on the topics of Home Health, Hospice and Private Duty for the last 18 years. She is passionate about spreading the message how home-based health services impact families’ lives — for the better! Melanie is an OT and the founder of Home Care Sales — a firm that specializes in growth strategies for the home care industry. Her mission is to help all agencies develop their skills in communicating their unique message so that every person who deserves your services — GETS THEM! 


Webinar system requirements and program materials: 
To fully benefit from the webinar experience, please note you will need a computer equipped with the following:

Browser: Microsoft Internet Explorer 6 or later, Firefox, Chrome, or Safari, with JavaScript enabled 
Internet: 56K or faster Internet connection (high-speed connection recommended) 
Streaming: for audio/video streaming, Adobe Flash plug-in or Safari browser on iOS devices 

Prior to the webinar, you will receive an email with detailed system requirements, your login information, presentation slides, and other materials that you can print and distribute to all attendees at your location. 

No problem. The On-Demand version will be available. Use it as a training tool at your convenience—whenever your new or existing staff need a refresher or need to understand a new concept. Play it once or dozens of times. A $249 value! 

Participation in the webinar is just $249 per site. All materials must be retrieved from the Internet. 

Call your customer service representative toll-free 800-650-6787 or email if you have questions.