2022 Home Health Administrator's Summit

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2022 Home Health Administrator's Summit

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2022 Home Health Administrator's Summit

Monday, May 2 — Wednesday, May 4, 2022 | Las Vegas, NV

Leverage new opportunities & gain strategies to grow your agency

Join us May 2-4, 2022, at DecisionHealth’s Home Health Administrator’s Summit in Las Vegas, as the nation’s thought leaders and agency heads come together to recharge, strategize and lead the path to innovative new care delivery models while balancing the staffing shortage worsened by the pandemic.

During the Home Health Administrator’s Summit you will develop strategies for improving the value of your business, and leave with proven tactics on how to partner with new payers and other referral sources to meet the rising demands for acute care in the home.

You’ll receive lessons learned from agencies that have achieved lower than average turnover rates, successfully improved outcome scores to secure future HHVBP bonuses, and recognized results with telehealth that more than pay for the technology.

Back by popular demand – Power Home Health Referrals!

Join us for a preconference completely devoted to providing sales and marketing best practices, strategies and take-home-tools to help your home health agency grow referrals and ultimately improve your bottom line.

Plenty of networking opportunities in our Exhibit Hall!

Join us and connect with industry leaders to help your agency create a plan of action for the future. This is truly a can’t-miss event for home health leaders.

Attend this event and walk away with strategies to leverage opportunities and combat challenges facing the home health industry, including how to:

  • Gain a full picture of the current and future regulatory environment
  • Increase referrals through innovative partnerships
  • Refine your marketing practices for added business
  • Recruit and retain top clinical talent
  • Secure bonuses in HHVBP
  • Leverage televisits for improved quality, savings, and compliance
  • Avoid audit scrutiny related to face-to-face documentation
  • Navigate the home health employment legal & regulatory landscape
  • Discover how to improve the value of your agency
  • Take advantage of Medicare Advantage opportunities
  • And more!

Plus, walk away with a multitude of handouts and charts to use for enhancing your business.

2022 Home Health Administrator's Summit

Agenda

Pre-Conference — Monday, May 2, 2022

Power Home Health Referrals
Proven Sales and Marketing Strategies to Grow Referrals

7:00 a.m. – 8:00 a.m.
Registration & Continental Breakfast

8:00 a.m. – 9:15 a.m.
Value-Based Marketing That Draws Referral Partners and New Payers
Melanie Stover, Founder – Home Care Sales
Value-based results do more than shape your Medicare revenue under HHVBP; they can be a top draw for referral partners and new payers, putting your agency and the care you provide at the top of a competitive market. During this session, explore the messages that will drive referrals in this value-based era, including real-world examples of how value-based conversations about outcomes and rehospitalization rates have opened new doors for quality agencies.

Tool: How to build your value-based message

9:15 a.m.  9:35 a.m.
Networking & Refreshment Break

9:35 a.m. – 10:50 a.m.
Form Alliances with Personal Care to Earn a Seat at the Referral Table
Tina Bell, Vice President of Sales  Care Advantage Inc.
Secure relationships with personal care companies to offer a one-stop- shop that improves the continuity of care, appeals to case managers and discharge planners, secures referrals, improves outcomes, and keeps patients safe at home. Walk through the steps for building a highly effective program complete with promotional tools and training resources that showcase the importance of every discipline across the continuum of care, and learn how having an extra set of eyes, additional communication, and constant assessment can create a safer experience for patients post- discharge.

11:00 a.m. – 12:15 p.m.
Harness the Power of Digital Marketing to Adapt to a Changing Industry
Marissa Snook, President and CEO – Corecubed
Kerri Kristoff, Senior Project Manager – Corecubed
Connect with your target market through a top-notch digital presence. In this session, you’ll discover the key steps to improve your online presence and grow your business, including how to create a website design that provides a better user experience, use online marketing in the most strategic manner, choose the right social media platforms and messaging, and leverage technology to better manage your online reputation.

Tool: Resource guides to improve your SEO, online reviews, and social media strategies

12:15 p.m. – 1:15 p.m.
Networking Lunch—Provided

1:15 p.m. – 2:30 p.m.
Avoid Legal Risks Around Marketing Practices & Incentives
Robert W. Markette Jr., JD, CHC, HCS-C, Attorney  Hall, Render, Killian, Heath & Lyman
Achieve compliance with, often -counterintuitive, federal laws that apply to Medicare, Medicaid, and Medicaid waiver providers. Walk through the nuances of developing relationships with facilities and avoid risks around financial benefits to referral sources. Steer clear of the most common home health marketing mistakes and get tips for responding to improper requests, implementing compliance oversight of marketing, and introducing a marketer bonus program.

Tool: Quick reference guide to the Anti-Kickback Statute and the Stark Law

2:30 p.m. – 2:45 p.m.
Networking & Refreshment Break

2:45 p.m. – 4:00 p.m.
Pave the Path for New Hospital at Home Referrals
Summer Napier, BSN, RN, HCS-C, HCS-O, Founder and CEO – Healing Hands Healthcare LLC
J. Robert Parkey, MD MTS HMDC CMD, Medical Director  Healing Hands Healthcare
As the ongoing COVID-19 pandemic gives home health agencies opportunities to deliver more acute care services in the home, Hospital at Home and similar opportunities have created an attractive avenue for growth—if you’re ready and can deliver. Learn from an early adopter how an agency is making the moves necessary to support Hospital at Home. Get details on what you need to promote your services to potential partners, including metrics around readmission rates and other key factors.

Tool: The Hospital at Home starter checklist

4:00 p.m. – 5:00 p.m.
Exhibit Hall Grand Opening and Welcome Reception


Main Conference Day 1 — Tuesday, May 3, 2022

7:00 a.m. – 8:00 a.m.
Registration & Continental Breakfast - Exhibit Opens

8:00 a.m. – 9:15 a.m.
State of Home Health: Recognize Value, Growing Opportunities
Bill Dombi, Esq., President  National Association for Home Care & Hospice (NAHC)
Get fresh insight on the latest opportunities and challenges facing home health providers as the need for care in the home grows. One of the industry’s top advocates will provide updates on upcoming legislation affecting Medicare, Medicaid, and private pay home care. Learn about what’s happening in Congress that could impact your agency, including expanded care access, treatment options in the home, Medicare payment for providers, and efforts to address critical staffing challenges. You’ll also learn what’s on the horizon with CMS rulemaking for 2023 and beyond.

9:15 a.m. – 9:35 a.m.
Networking, Refreshment, & Exhibits Break

9:35 a.m. – 10:50 a.m.
HHVBP Success Starts With Episode Management, Quality Outcomes, and Patient Satisfaction
Carissa McKenna, RN, BSN, COS-C, HCS-D, Senior Clinical Consulting Manager  McBee Associates
Focus your quality and patient satisfaction efforts on the HHVBP measures that are the easiest to move the needle on and secure your 5% incentive bonus as soon as 2024. Develop a process for analyzing your hospital readmissions to identify risks related to visit patterns and timing. Plus, unlock the key to effective episode management and understand its integral role in patient satisfaction and HHVBP.

11:00 a.m. – 12:15 p.m.
Proven Recruitment and Retention Tools to Reduce Turnover During Challenging Times
Summer Napier, BSN, RN, HCS-C, HCS-O, CEO, Healing Hands Healthcare LLC
Ali Marek, chief of staff, Healing Hands Healthcare LLC

Healing Hands Healthcare boasts a 2.8% employee turnover rate — even during the pandemic when the agency served 400 to 500 COVID-19 patients. Discover the innovative best practices they used to engage staff and keep them passionate about their work. Hint: Focus on employee morale, create a positive culture, and regularly collect employee feedback through stay surveys and mini focus groups.

Tool: Quick guide to recruitment and retention strategies

12:15 p.m. – 1:15 p.m.
Networking Lunch—Provided

1:15 p.m. – 2:30 p.m.
Navigate the Home Health Employment Legal and Regulatory Landscape
Robert W. Markette Jr., JD, CHC, HCS-C, Attorney  Hall, Render, Killian, Heath & Lyman
Get updates on employment laws and regulatory changes such as those from the DOL/EEOC on vaccines and vaccine mandates. Plus, stay on top of changes from OSHA and the CDC regarding maintaining a safe workplace and vaccines. The Biden administration has not only been revising or reversing Trump-era policies but has also been implementing a number of new directives. Get the latest information so you can ensure your agency remains in compliance.

Tool: Tip sheet for avoiding common employment law risks in home health

2:30 p.m. – 2:50 p.m.
Networking, Refreshment, & Exhibits Break

2:50 p.m. – 4:05 p.m.
Prevent Face-to-Face (F2F) Encounter Denials, Build a Culture of Compliance
Joe Osentoski, BAS, RN-BC, Senior Consultant  Gateway Home Health Coding & Consulting
More than 10 years after face-to-face (F2F) was implemented, failure to meet the requirements continues to be a top reason for claims denials. Review the exact requirements for physician F2F encounter compliance, focusing on how to obtain, maintain, and double-check compliance to minimize issues from medical reviews. Conquer the common issues causing F2F-related denials and receive a list of specific tips and actions to address them. Bonus: Get an update on medical review trends, including those from Medicare Advantage, to prevent cash flow interruptions.

Tool: Physician face-to-face encounter compliance checklist


Main Conference Day 2 — Wednesday, May 4, 2022

7:00 a.m. – 8:00 a.m.
Continential Breakfast & Exhibits

8:00 a.m. – 9:15 a.m.
Increase the Value of Your Agency, Prepare for the Future
Mike Moran, Partner and Executive Advisor – M&A Healthcare Advisors
Andre Ulloa, Partner and Executive Advisor  M&A Healthcare Advisors
Gain useful insights for adding value to your home care agency. You’ll get an update on the home health transaction market, including market comps, valuation methodology, and valuation multiples. You’ll walk away with a clear view of what buyers are looking for in an agency, common (but avoidable) pitfalls agencies face in due diligence, and the types of buyers that are active as well as evolving trends in the home health M&A space. Attendees will also learn how to best prepare for a sale or transition and get answers to commonly asked questions before and during the M&A process.

Tool: Three essential ways to prepare your company for sale

9:15 a.m. – 9:35 a.m.
Networking & Refreshment Break-Exhibit Hall Finale

9:35 a.m. – 10:50 a.m.
Turn Telehealth Into a Profit and Reap the Rewards in Patient Care
Laura Wilson, RN, BSN, COS-C, Managing Director of Operations and Cinical Consulting  SimiTree Healthcare Consulting
Telehealth and other virtual technology tools can improve patient outcomes, grow your bottom line, and build satisfaction among referral sources. You’ll learn the clinical and operational resources your agency needs to launch a strong telehealth program, as well as lessons learned from early adopters that will help you avoid pitfalls through implementation and beyond.

Tool: Putting the top technology tools to work

10:50 a.m.
Conference Adjourns

Home Health Administrator's Summit

Speakers

Tina Bell

Tina Bell
Vice President of Sales, Care Advantage Inc.

Tina Bell is the vice president of sales for Care Advantage Inc., the largest privately owned home care company in the Mid-Atlantic. She is responsible for leading, coaching, guiding, and directing the sales team strategy for the Personal Care Division and is responsible for 80% of the division’s new annual revenue. Bell’s methodology is built around the importance of being visible, present, and trusted as a leader. From this strong base, she has acquired a reputation for building teams that put the “passion” into “compassionate.” She believes spotting talent, nurturing potential, and supporting creativity are key to a sales team’s long-term success.

Bill Dombi

Bill Dombi, Esq.
President, National Association for Home Care & Hospice (NAHC)

William “Bill” Dombi, Esq., is the pPresident of the National Association for Home Care & Hospice (NAHC). He previously served as the vice president for law at NAHC. Dombi specializes in legal, legislative, and regulatory advocacy on behalf of patients and providers of home health and hospice care. With nearly 40 years of experience in healthcare law and policy, he has been involved in virtually all legislative and regulatory efforts affecting home care and hospice since 1975, including the expansion of the Medicare home health benefit in 1980, the formation of the hospice benefit in 1983, the institution on Medicare PPS for home health in 2000, and the national healthcare reform legislation in 2010.

Kerri Kristoff

Kerri Kristoff
Senior Project Manager, Corecubed

Kerri Kristoff is the senior project manager at corecubed. Kristoff helps to bring the right people together at the right time to help clients communicate the right message. She has worked in various healthcare settings for more than 20 years and is a childbirth educator in addition to her work with corecubed. The work she does in these seemingly opposite fields has given her an immense appreciation for the importance of starting and finishing life strong with dignity, care, and choice.

Ali Marek

Ali Marek
Chief of Staff, Healing Hands Healthcare LLC

Ali Marek is the chief of staff at Healing Hands Healthcare LLC in Wichita Falls, Texas. She has more than two years of experience in executive-level management and currently oversees strategic business initiatives from development through execution. She excels in optimizing administrative workflow and handles most principal duties, all focused on making time, information, and decision processes more effective. Using an integrative approach and exceptional communication skills, Marek connects the leadership team with the broader organization.

Robert W. Markette Jr.

Robert W. Markette Jr., JD, CHC, HCS-C
Attorney, Hall, Render, Killian, Heath & Lyman

Robert W. Markette Jr., JD, CHC, HCS-C, is an attorney with Hall, Render, Killian, Heath & Lyman PC. For over 15 years, he has focused his practice on representing home health, hospice, private duty, and DME providers in all aspects of their operations. Markette works with his clients on issues related to Medicare/Medicaid compliance; payer issues; HIPAA compliance; Medicare and Medicaid fraud and abuse; purchasing and selling home health, hospice, and private duty agencies; and employment matters.

Markette also addresses legal issues related to employment matters, this includes wage and hour compliance, responding to Department of Labor investigations, and litigating wage and hour disputes. He has presented to the American Health Lawyers Association, the National Association for Home Health and Hospice Care, DecisionHealth as well as other national speaking events and numerous state trade association conferences and continuing education sessions. He serves on both the Board of Medical Specialty Coding and Compliance and the Board of the Association for Home Care Compliance.

Carissa McKenna

Carissa McKenna, RN, BSN, COS-C, HCS-D
Senior Clinical Consulting Manager, McBee Associates

Carissa McKenna, RN, BSN, COS-C, HCS-D, is a senior clinical consulting manager at McBee with more than 21 years of experience in healthcare. Most recently she’s been focused on OASIS and coding, episode management, and on-site education. McKenna specializes in performance improvement and has experience with managed care, health maintenance organizations, clinical documentation, integrated chronic care management, and the Medicare survey process. She has developed and implemented several clinical workflows, as well as documentation and quality assurance tools.

Mike Moran

Mike Moran
Partner and Executive Advisor, M&A Healthcare Advisors

Mike Moran is a partner and executive advisor at M&A Healthcare Advisors. He has spent nearly a decade specializing in healthcare mergers and acquisitions and has sold businesses in a variety of segments including hospice, home health, home care, private duty, behavioral health, I/DD, autism, medical staffing, long-term care facilities, and all types of pharmacies. He attributes his success to relentlessly working to fulfill his clients’ best interests, purely advocating on their behalf, and meticulously managing the sale process.

Summer Napier

Summer Napier, BSN, RN, HCS-C, HCS-O
Founder and CEO, Healing Hands Healthcare LLC

Summer Napier, BSN, RN, HCS-C, HCS-O, is the founder and CEO of Healing Hands Healthcare LLC, Healing Hands Primary Home Care LLC, and Little Black Bag House Calls LLC in Wichita Falls, Texas. She has more than 10 years of experience in home care, with the past 7+ years in executive-level management. She currently oversees daily operations, growth, profitability, and execution of the company’s vision.

Joe Osentoski

Joe Osentoski, BAS, RN-BC
Senior Consultant, Gateway Home Health Coding & Consulting

Joe Osentoski, BAS, RN-BC, is a senior consultant with Gateway Home Health Coding & Consulting in Michigan and specializes in Additional Documentation Request (ADR) responses and appeals. He has worked as a clinical consultant focusing on quality assurance and regulatory compliance and has extensive experience with audits, probes, and reviews from all types of Medicare contractors, Medicare Advantage plans, and private insurers. Osentoski has completed over 5,000 ADRs in home health and hospice, filed thousands of appeals, and represented agencies in hundreds of Administrative Law Judge hearings.

J. Robert Parkey

J. Robert Parkey, MD MTS HMDC CMD
Medical Director, Healing Hands Healthcare

J. Robert Parkey, MD MTS HMDC CMD, currently serves as Medical Director for Healing Hands Healthcare and Little Black Bag House Calls, as well as for Presbyterian Manor and the Earl Crawford House of Hope in Wichita Falls. Parkey received his Doctorate in Medicine from the University of Texas Medical Branch in Galveston and completed his residency in Family Medicine at the University of Oklahoma campus in Tulsa. He holds board certifications in Family Medicine and in Hospice and Palliative Medicine, and certifications as a Hospice Medical Director and in Post-Acute and Long-Term Care Medicine. He has presented lectures at national meetings of the American Academy of Home Care Medicine, the National Association for Home Care and Hospice, and the Catholic Medical Association, as well as for numerous meetings and organizations on the state and local level.

Marissa Snook

Marissa Snook
President and CEO, corecubed

Marissa Snook is the president and CEO at corecubed. She has been active in public relations and marketing for over 20 years and has been instrumental in developing and managing corecubed’s award-winning MOST program. She and her team specialize in digital and content marketing for aging care companies in all stages of growth.

Melanie Stover

Melanie Stover
Founder, Home Care Sales

Melanie Stover is an occupational therapist and the founder of Home Care Sales, a firm that specializes in growth strategies for the home care industry. She has been presenting on the topics of home health, hospice, and private duty for 18 years, and she is passionate about spreading the message of how home-based health services improve families’ lives. Stover’s mission is to help all agencies develop their skills in communicating their unique message to ensure they connect with every person seeking their services.

Andre Ulloa

Andre Ulloa
Partner and Executive Advisor, M&A Healthcare Advisors

Andre Ulloa is a partner and executive advisor at M&A Healthcare Advisors. He has closed numerous transactions in the healthcare services market specializing in home health, home care, private duty, and hospice. Along with sell-side and buy-side representation, he assists clients with valuations and M&A consultation. Prior to joining American Healthcare Capital, Ulloa was a principal at Riverbrook Capital, an investment bank. As an agent of a registered broker-dealer, he has helped clients with financial transactions including capital raises, debt restructurings, and a variety of acquisition projects.

Laura Wilson

Laura Wilson, RN, BSN, COS-C
Managing Director of Operations and Cinical Consulting, SimiTree Healthcare Consulting

Laura Wilson, RN, BSN, COS-C, is the managing director of operations and clinical consulting for SimiTree Healthcare Consulting. She began her home health career in 1985 and has extensive expertise in multisite operations, quality management, human resources, compliance, and business development with a strong focus on the role of home health, hospice, and palliative care to support population health in collaboration with health systems and networks. She has worked with numerous home health organizations including Kindred at Home, North Memorial Health, and Intrepid USA Healthcare Services.

2022 Home Health Administrator's Summit

Location

Paris Las Vegas
3655 Las Vegas Boulevard South
Las Vegas, NV 89109

  • Room rate: $99 + $37 resort fee/night
  • Hotel cut-off date: Sunday, April 10, 2022. Hotel rooms may sell out earlier than the cut-off date, so book early!
  • Reservation Center: 877-603-4389 and reference DecisionHealth Home Health Administrators Summit and reference: group code SPHHA2
  • Reservations URL: https://book.passkey.com/go/SPHHA2
  • Hotel website: https://www.caesars.com/paris-las-vegas

2022 Home Health Administrator's Summit

Pricing

Retail Price: $1,199.00
Early Bird Price: $1099.00
Pre-Conference: $499
PreCon+Main Con (Kit): $1,399.00
Early Bird Price: $1,299.00: (Expires Tuesday, February 22, 2022)

Home Health Administrator's Summit

Exhibitors/Sponsors

Exhibitors at the 2022 Home Health Administrator’s Summit have the opportunity to reach out to hundreds of home health agency executives to offer products and solutions unique to their business challenges. Capitalize on this opportunity by exhibiting onsite and generate new leads and sales for your company. New sponsorship opportunities available!

You will reach: Owners, CEOs / Presidents, COOs, CFOs, Administrators, Business Developers, Care Managers, Directors of Marketing, Sales Managers, HR Directors, Office Managers, Clinical Directors, Director of Nursing, Quality managers, Compliance Officers, PDGM Coordinators, Consultants

For information on exhibit and sponsorship opportunities, please contact Regina Dexter at RDexter@decisionhealth.com or 1-800-727-5257 x6061.