How to Win in the Medicare Advantage Market - On-Demand

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How to Win in the Medicare Advantage Market - On-Demand

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How to Win in the Medicare Advantage Market - On-Demand

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Available ON-DEMAND

Presented on: Wednesday, October 5, 2022

Presented by: Brian Harris, Director of Financial Consulting, SimiTree Healthcare Consulting and Robert Simione, CPA

Think outside the Medicare box and grow your bottom line by strategically marketing your agency and building relationships with Medicare Advantage partners.

As CMS plans drastic cuts to home health payments under traditional Medicare, agencies must consider new payer arrangements. The urgency is even more evident given the increasing presence of Medicare Advantage in the market. To reach these patients, you need a foot in the door with payers you may have never partnered with before.

Sign up for this live webinar today and you’ll receive operational practices that will help you manage this new avenue for growing your bottom line.

At the conclusion of this program, participants will be able to:

  • Align current offerings with Medicare Advantage services
  • Build a value proposition focused on outcomes that will secure partnerships
  • Learn the negotiating essentials that will help an agency ensure better contracts
  • Develop operational and revenue cycle practices to effectively manage a Medicare Advantage population


  • Review the payment landscape, including CMS proposed cuts
  • Understand the service offerings available under Medicare Advantage plans
  • Assess your agency’s strengths
  • Make a pitch that will secure partnerships
  • Set priorities and avoid pitfalls in contract negotiation
  • Outline operational changes and revenue cycle considerations
  • Q&A

Who Should Listen?

  • Home health and hospice CEOs
  • CFOs
  • Administrators
  • Operations managers
  • Clinical managers
  • Revenue cycle leaders

Meet the Speakers

Brian Harris Brian Harris, Director of Financial Consulting, SimiTree Healthcare ConsultingBrian Harris is a consulting director at SimiTree Healthcare Consulting and has amassed more than 10 years of consulting experience in home health and hospice. Harris has operated as a CFO and manager/director for various revenue cycle departments within provider organizations, leveraging his expertise to improve operations, reporting, and cash flow for agencies across the country. He is also involved with HHFMA and other industry workgroups designed to navigate the rapidly changing regulatory and operational postacute landscape.

Robert Simione

Robert Simione, CPA is a principal and SVP of consulting at SimiTree, with more than 11 years of progressive accomplishments and leadership in finance, operations and data analytics to support the home health and hospice industry. He previously served as the Director of Financial Consulting at SimiTree, leading finance and operations teams. As an experienced leader in financial and operational performance improvement with expertise in organizational assessment, budget and financial management, Simione has served in many interim management positions. A Certified Public Accountant in the State of New York, Simione has worked closely with a wide variety of organizations to develop financial, operational, marketing and information technology benchmarks that are critical to daily business operations and long-term financial planning. Prior to his years in home care and hospice, he worked at Price Waterhouse Coopers, where he received the Chairman’s Award for excellence in teamwork. There, he served as a senior tax associate, gaining experience in financial accounting and reporting standards for corporate and partnership taxes, auditing, equity compensation and tax attribute allowances.


Webinar system requirements and program materials: 
To fully benefit from the webinar experience, please note you will need a computer equipped with the following:

Browser: Microsoft Internet Explorer or Edge, Firefox, Chrome, or Safari, with JavaScript enabled 
Internet: Internet connection (high-speed connection recommended) 
Streaming: Access audio/video streaming from any browser on a computer, mobile, or tablet device

Prior to the webinar, you will receive an email with detailed system requirements, your login information, presentation slides, and other materials that you can print and distribute to all attendees at your location. 

No problem. The On-Demand version will be available. Use it as a training tool at your convenience—whenever your new or existing staff need a refresher or need to understand a new concept. Play it once or dozens of times. A $242 value! 

Participation in the webinar is just $242 per site. All materials must be retrieved from the Internet.

Call your customer service representative toll-free 800-650-6787 or email if you have questions.