Where the Doctors Are: Online Physician Networking
The exploding popularity of online social networks such as Facebook and LinkedIn has extended to the physician community. On physician-only sites, doctors are free to talk amongst themselves, get clinical advice, and connect with their peers. These online groups also provide a rare opportunity for the pharmaceutical industry to access its target audience in a cost-effective, non-invasive manner.
Some of the more popular physician networking sites—such as Sermo and MedScape—allow pharma representatives to "listen in" on these conversations in a transparent manner, and even poll users, garnering instant feedback. The new special report from ePharm5, Where the Doctors Are: Online Physician Networking details the marketing opportunities available to the pharmaceutical industry in these online communities.
This report provides important strategies for connecting with online physician groups, such as:
- Accessing aggregated data from physician conversations and offering learning in the context of these conversations.
- Developing important ROI metrics.
- Identifying and anticipating changes in physician opinion or experiences
- Understanding the services offered by specific physician networking websites, in order to integrate your message and product more effectively.
With insight from experts at:
- Medscape Physician Connect
- Manhattan Research
In addition, the report features an analysis of the psychiatric field online, a breakdown of physician's online habits, insights from practicing physicians, screenshots from leading physician networks, and an addendum featuring ePharm5 coverage that tracks the trend of physician online networks.
Where the Doctors Are: Online Physician Networking is a valuable tool to ensure your company is positioned to capitalize on this non-traditional method of reaching physicians and catering to their needs.
All orders must be prepaid prior to delivery. Upon payment, you will receive a confirmation e-mail with a link to download the PDF of this report.