The Image of Nursing Book and Handbook Package

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The Image of Nursing Book and Handbook Package

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The Image of Nursing Book and Handbook Package (25 Pack)

Your hands save lives. The fate of nursing is in them, too.

You and your staff are highly-educated, competent nurses who are entrusted with saving lives. Isn’t it time your image reflects your level of education and professionalism? HCPro is proud to present the groundbreaking book, Our Image, Our Choice: Perspectives on Shaping, Empowering, and Elevating the Nursing Profession. Written by Shelley Cohen, RN, BS, CEN, and Kathleen Bartholomew, RC, RN, MN, with contributions from nursing experts in the field, it examines the professional image of nursing today and what you and your staff can do to elevate it. This first-of-its-kind book and handbook set brings you a historical assessment of the current image of nursing, as well as practical strategies you and your staff can use to elevate your image—from focusing on the ethics of nursing to professional communication with patients, physicians, and peers. This book will help you raise your staff’s image, and the image of the entire nursing profession, by demonstrating how nurses can:

  • Strive for increased professionalism
  • Practice responsibility, autonomy, and accountability
  • Focus on excellence in practice
  • Improve communication with patients, peers, physicians, and managers
  • Understand how nursing ethics is vital to professionalism


Motivating your staff is vital to changing the image of nursing and the culture at your organization. That’s why this book comes with 25 copies of the companion handbook, Shaping up the Image of Nursing: Your Ethical and Professional Role. Hand out this resource to your staff to provide them with tools to take responsibility for their image as a nurse.

What’s included?

  • 25 handbooks to spread the message to your staff (Additional copies are available in packages of 25)
  • Compelling results from a national survey on the image of nursing
  • Perspectives from seven nursing experts
  • Tell-all’s from a nursing student and a recent graduate that give real-life accounts of what it’s like to be new to nursing, plus a nursing professor talks about shaping the next generation of nurses


Take a look at highlights from the book:

  • One Profession, Many Images: Where Has Florence Nightingale Gone?
  • Survey Says: Results from National Nursing Image Survey
  • Misperceptions of Image: How the Profession is Perceived
  • Autonomy, Power, and Image: Taking Steps Toward Empowerment
  • Changing Cultures: Cultivate an Environment for a Professional Image
  • Communication: Chiseling a New Image
  • Nursing Image and the ANCC Magnet Recognition Program®
  • Finding Our Voice: An Image of Professionalism and Nursing Excellence
  • Code of Ethics for Nurses: An Image of Professional Integrity
  • From Voice to Action: How Nurses are Changing Our Image
  • Shape Up Your Image: It’s Time for an Extreme Makeover
  • Leaders’ and Managers’ Roles in Promoting a Professional Image


Meet the Authors

Shelley Cohen, RN, BS, CEN, is the founder and president of Health Resources Unlimited, a Tennessee-based healthcare education and consulting company. She is also a staff emergency department nurse and develops educational plans for a local emergency department, including strategies for new graduate orientation. Kathleen Bartholomew, RC, RN, MN, a registered nurse and counselor, uses the power of story from her experience as the manager of a large surgical unit to shed light on the challenges and issues facing nurses today.

Contributing authors
Diana Swihart, PhD, DMin, MSN, CS, RN-BC, is a clinical nurse specialist in nursing education at the Bay Pines VA Healthcare System in Bay Pines, FL. Barbara J. Hannon, RN, MSN, has been the ANCC Magnet Recognition Program® coordinator for the University of Iowa Hospitals and Clinic. Karen L. Tomajan, MS, RN, BC, CNAA, CRRN, is the director, nursing quality/special projects at Integris Baptist Medical Center in Oklahoma, OK. Edie Brous, RN, MSN, MPH, JD, is a nurse attorney and a board member of the Center for Nursing Advocacy. Laura Cook Harrington, RN, MHA, CPHQ, CHCQM, is the director of live events and continuing education and senior consultant at The Greeley Company.

Continuing Education:

If you would like to find out about the availability of nursing contact hours on this or any other HCPro nursing book, please visit our Continuing Education information page, here.

Save money when you purchase multiple copies! Ask your customer service representative about money-saving discounts and bulk orders. Call toll free 800-650-6787 or e-mail customerservice@hcpro.com.