2021 Private Duty National Conference & Expo

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2021 Private Duty National Conference & Expo

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Interested in Registering Multiple Attendees?
Send your team of three or more and save an additional 10%! Your savings will automatically calculate in your cart when you register.
Prefer to register by phone? Contact John Prentice or Megan Ireland at 1-800-650-6787 x4005 or email us at HCEvents@hcpro.com

2021 Private Duty National Conference & Expo

Thursday, October 28—Friday, October 29, 2021 | Las Vegas, NV

Connect and care for caregivers, clients and your bottom line

DecisionHealth is excited to invite you to the 2021 Private Duty National Conference & Expo in Las Vegas for a wonderful and responsible reunion. This 2½-day conference and expo will cover real-life examples of how private duty home care agencies can create solid infection control policies, keep clients and caregivers safe, develop flexible scheduling, increase their profits, retain caregivers, and comply with wage-and-hour regulations.

Learn more about the ways you can improve your private duty practice, and gain useful and insightful tips about hot topics in the industry, including:

  • Private duty response to COVID-19 and how to keep clients and caregivers safe
  • Wage-and-hour compliance tips surrounding the PHE
  • Marketing and sales advice on how to navigate the new normal
  • How to stay ahead and compete in the non-medical home care market
  • Ways to recruit and retain caregivers
  • Ideas about how to increase your client base
  • Strategies to partner with other providers and payers
  • Receive valuable advice from leading experts in the field and hear more about their experiences and successes, as well as the growth strategies they have utilized to advance their business.

Don’t miss out on this must-attend event! We look forward to seeing you there.

2021 Private Duty National Conference & Expo


Preconference: Wednesday, October 27, 2021

Compliance Strategies to Stay Ahead of Changing Wage and Hour, Legal, and HR Rules

8:00 a.m. – 9:00 a.m.

9:00 a.m. – 10:15 a.m.
Stay Ahead of the Changing Legal Landscape Under the Biden Administration
Angelo Spinola, Esq., Shareholder and Practice Co-Chair - Polsinelli
Hear from one of the industry’s top attorneys on the biggest legal and regulatory issues impacting the private duty home care industry today. In this session, attorney Angelo Spinola will provide a high-level overview of the newest compliance challenges, including the latest shifts in rules around joint employment. Get the details you need to position your agency for success in a changing legal landscape.

Tool: Key state law changes

10:15 a.m. – 10:30 a.m.

10:30 a.m. – 11:45 a.m.
Identify Blind Spots in Your Anti-Discrimination Policies
Angelo Spinola, Esq., Shareholder and Practice Co-Chair - Polsinelli, and Will Vail
The Biden administration has made anti-discrimination efforts a priority in workplace regulations. In this session, walk through the ins and outs of discrimination law. Get best practices to strengthen your anti-discrimination policies and identify actions that could land you in hot water, even when it comes to things that are legally allowed.

Tool: Respectful workplace policy tailored to homecare

11:45 a.m. – 12:45 p.m.

12:45 p.m. – 2:00 p.m
Pandemic Lessons: Implementing and Enforcing Compliant Policies on Remote Work, Vaccine Mandates, and More
Angelo Spinola, Esq., Shareholder and Practice Co-Chair - Polsinelli and Linsday Ryan
As the industry continues to feel the effects of the pandemic, some long-term changes are already clear. Understand the new considerations employers have to make after COVID-19, including the latest guidance on remote work policies, mandatory vaccinations, and more.

2:10 p.m. – 3:25 p.m.

Benefit and Wage-and-Hour Considerations to Stay in Compliance While Retaining and Attracting Caregivers
Angelo Spinola, Esq., Shareholder and Practice Co-Chair - Polsinelli
Walk through pay and benefit best practices that will make your caregivers happy and keep you in compliance with high-risk regulations. Attorney Angelo Spinola will delve into the legal shifts in salary options, on-call perks, hazard pay, and paid time off, as well as new legal clarity on live-in wages. Plus, hear details about recent cases that are influencing these issues.

Tool: Summary of compensation options for homecare workers

3:25 p.m. – 3:45 p.m.

3:45 p.m. – 5:00 p.m.
Legal Q&A: Stump the Attorney With Your Compliance Questions
Angelo Spinola, Esq., Shareholder and Practice Co-Chair - Polsinelli, Lindsay Ryan, and Will Vail
This is your chance to get your most complicated legal questions answered by some of the top homecare legal experts. Come prepared with questions about the biggest legal challenges facing your business today, including how to appropriately pay and correctly classify your employees.

5:00 p.m. – 6:30 p.m.
Exhibit Hall Grand Opening and Welcome Reception
All conference attendees welcome! Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions to help grow your agency.


Main Conference — Day 1: Thursday, October 28, 2021

8:00 a.m. – 9:00 a.m.

9:00 a.m. – 10:15 a.m.
Panel Q&A: Take Advantage of New Opportunities, Move Your Company to the Next Level
Amanda Dreadin, Private Duty Manager - First Choice Home Health
Ari Medoff, CEO - Arosa
Jessica Nobles, Founder and President - Home Care Ops

During this panel discussion, presenters will answer questions and offer insights on the most critical themes in home care today, including how the pandemic shined a new light on this industry and changed the types of clients treated at home. Plus, you’ll obtain new ideas for taking care of your caregivers, getting new business, and using innovative technologies to connect a remote workforce, help with staffing, and satisfy clients and families.

10:15 a.m. – 10:45 a.m.

10:45 a.m. – 12:00 p.m.
How to Increase the Value of Your Business
Ari Medoff, CEO - Arosa
Streamline your operations and increase the value of your home care business, whether you are looking to sell or not. Join CEO Ari Medoff to learn about the things he looks for when acquiring agencies. He’ll walk through key metrics to track such as caregiver retention and client satisfaction as well as ways to become more attractive and profitable by limiting the number of family members on the payroll, purchasing strategic technology and creating a culture and brand that sets you apart from your peers.

12:00 p.m. – 1:15 p.m.
NETWORKING LUNCH (Provided) - Exhibit Hall

Track A: Post-Pandemic Marketing and Sales Strategies to Take Your Company to the Next Level

1:15 p.m. – 2:15 p.m.
Ride the Tide of New Referral Opportunities, Grow Your Business
Debbie Miller, President of Marketing - 52 Weeks Marketing LLC
Grant Gaston, CEO - 52 Weeks Marketing LLC

Secure a profitable position in the future of home care by partnering with payers, healthcare systems, and others who are responding to the industry’s growing demand. Adapt to the changing environment by finding ways to remain competitive; discover new effective strategies to talk to your referrers and guarantee your seat at the table. Finally, learn how to motivate your marketers around these new initiatives.

Tool: 2021 business plan worksheet

2:15 p.m. – 2:45 p.m.

2:45 p.m. – 3:45 p.m.
Embrace Emerging Marketing Opportunities and Double Your Referrals
Jessica Nobles, Founder and President - Home Care Ops
Clinton Nobles, Founder and CEO - Home Care Ops
The private duty agency run by Clint and Jessica Nobles experienced a record increase during the public health emergency. Now, they’ll share the strategies they used to double referrals, increase revenue, improve satisfaction, and open up partnership opportunities in the new normal. They’ll detail their strategies, including collaborative marketing, virtual connections, webinars, and direct-source emails. Utilize their customizable "Touchpoint Marketing Plan Creator" template to build your business through operational structures that streamline systems and ensure consistent follow-ups.

Tool: Home Care Ops Touchpoint Marketing Plan Creator

3:55 p.m. – 4:55 p.m.
Closing Business Starts with Call #1
Marissa Snook, President and CEO - Corecubed
Erica Horner, Home Care Sales Consultant - CoreCubed
This session will give you tools to educate your inquiry team on securing home consultations and preventing your digital dollars from going down the drain. Listen to reenacted examples of real “mystery calls” to evaluate which tactics are most effective. Plus, learn how you can use your phone system and a call-tracking system to improve these processes. Find out how to incorporate consultative selling; know what questions to ask and when; and understand how to manage the call's flow, move toward the next steps, and ask for the caller's business.

Tool: 10 ways to make your inquiry process stand out

Track B: Recruit and Retain Caregivers, Grow Your Client Base

1:15 p.m. – 2:15 p.m.
Adopt an Apprenticeship Program to Reduce Turnover
Amanda Dreadin, Private Duty Manager - First Choice Home Health
Learn how First Choice Home Health implemented an apprenticeship program and decreased its home care aide turnover rate to 37% in 2019, down from 100%. With many businesses being hit financially throughout the pandemic, discover how you can train your staff while minimizing costs. Hear first-hand tips and best practices to help you develop a similar program to reduce turnover rates while growing satisfaction for caregivers and clients. Plus, learn about potential tax benefits to registering the apprenticeship.

Tool: Benefits/financial resources handout

2:15 p.m. – 2:45 p.m.

2:45 p.m. – 3:45 p.m.
Follow a Winning Candidate Engagement Formula for Recruiting Success
Adam Robinson, CEO - Hireology
During this session, Hireology CEO Adam Robinson will share the best practices that leading healthcare agencies leverage to connect with today’s top applicants and provide a compelling candidate experience. Discover how a simple formula has transformed hiring at healthcare organizations across the country by driving process alignment and setting an expectation of accountability with each contributor. Learn how to bring your systems together starting with a comprehensive, digital onboarding program that streamlines payroll, HRIS, and automated scheduling systems. You’ll get tools that will let you set up new hires for long-term success and get back time to spending time with the rest of your team.

Tool: Digital workbook file

3:55 p.m. – 4:55 p.m.
Align Company and Employee Values to Turn the Tables on Turnover
Emily Zarecki, Vice President - Transcend Strategy Group
Stan Massey, Partner and Lead Consultant - Transcend Strategy Group
This session will address ways to turn the tables on turnover by branding from the inside out. You’ll learn the reasons employees stay at or leave their jobs and discover strategies for deepening connections with employees by aligning them more closely to your organization’s purpose in ways that inspire their work.


Main Conference — Day 2: Friday, October 29, 2021

8:00 a.m. – 9:00 a.m.

9:00 a.m. – 10:00 a.m.
Build a Long-term Recruitment Strategy During Caregiver Shortage
Todd Austin, COO - Home Care Pulse
Track and balance key metrics related to your volume of clients and caregivers so you can take advantage of rising demands for home care during a caregiver shortage. During this session get the latest trends in hiring from the annual Home Care Benchmarking Study. Learn how to build an employment brand that draws caregiver applicants, the financial and operational impact shortages are having on your business and how your agency should change and adapt.

10:00 a.m. – 10:30 a.m.

10:30 a.m. – 11:30 a.m.
Adopt Virtual Solutions for a Positive Customer Experience
Particia Drea, Senior Vice President - Axxess
Mitchell Opalski, President - Synergy HomeCare
In the midst of a crisis such as the pandemic, it’s important to stay connected with clients, families, and caregivers. In this session, you’ll learn the aspects of the customer experience that are essential to having smooth operations, as well as technology solutions and tools—such as a family portal—that can be used to maintain communication with clients. Learn how to integrate virtual solutions that aid communication, safeguard or improve outcomes, and bolster client resilience, especially during a crisis.

11:40 a.m. – 12:40 p.m.
Infection Control and Prevention Strategies for Private Duty Providers
Mary McGoldrick, MS, RN, CRNI®
Principles of infection prevention and control are universal; however, implementing these strategies in the home presents unique challenges for private duty providers. Understanding how to implement the current CDC recommendations and OSHA regulations and adapt them for private duty services is challenging. Learn how to implement best practices for supervisors making home visits and for the private duty staff in the home. Topics will include bag technique, equipment management, hand hygiene, cleaning and disinfection, PPE use/reuse and distribution, the implementation of transmission-based isolation precautions, and more.

Tool: Key questions private duty staff and supervisors need to know to prevent and control infections in the home

12:40 p.m.

2021 Private Duty National Conference & Expo


Todd Austin Todd Austin is the COO of Home Care Pulse. An Idaho-born sales and marketing expert, he is recognized as an important voice in the home care industry. He brings over a decade of experience in sales, marketing, and management to the Home Care Pulse team. A sought-after speaker and innovative thinker in home care, Austin is passionate about delivering resonant messages, growing businesses, and helping others achieve their potential. Before his time at Home Care Pulse, he led teams for both million and billion-dollar organizations.
Patricia Drea Patricia Drea is the senior vice president of Axxess. She leads the integration of private duty into Axxess’ suite of business components, advances thought leadership through data-supported best practices, and promotes Axxess solutions within the home care industry. She previously served as the chief operating officer of Visiting Angels, where she was responsible for the growth of the organization's franchise system.
Amanda Dreadin Amanda Dreadin has over 17 years of experience in healthcare and currently oversees the private duty services for First Choice Home Health in Bozeman, Montana. She is responsible for developing and orchestrating First Choice’s apprenticeship program, which is the first such program among Montana home care agencies and has been recognized by Montana’s lieutenant governor. During her time at First Choice, Dreadin has dropped the turnover rate from a nearly full staff turnover to only 37% in 2019.
Grant Gaston Grant Gaston is the CEO for 52 Weeks Marketing, LLC. He has experience working as a home care franchiser and running and corporatizing senior care agencies. As the co-founder of 52 Weeks Marketing, he commercialized the successful B2B Local Area Marketing system and launched it to home care agencies across the U.S. in 2016. In 2018, he developed the home care–specific S52 CRM Software, designed for marketers to use as part of their daily sales and marketing activity, and for owners to keep their marketers accountable and on track. Gaston works daily with agencies on developing robust growth strategies, marketer up-skills, and overall performance management.
Erica Horner Erica Horner is a project manager and home care sales consultant at CoreCubed. She’s led teams to achieve organic growth by managing multiple operations for the nation’s largest privately held homecare provider. During that time, her leadership and success in the home care industry spread across eight operations in three states. Horner has a deep understanding of and passion for the aging care industry, demonstrated by the success of her teams and continued enthusiasm for connecting community members with the assistance they need. With 12 years of experience in customer service, she understands that customer service is the key to maintaining a competitive advantage.
Stan Massey Stan Massey is a partner and lead consultant for Transcend Strategy Group. He offers 40 years of brand improvement and marketing expertise. For the past 20 years, he has been developing effective communication strategies and attention-grabbing campaigns to successfully build brands for providers of pre- and postacute senior care. Guided by research, Massey crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results—helping to increase referrals, elevate quality, improve patient/family experience, and boost revenue. He’s worked on internal communications as well as marketing strategies and campaigns for more than 50 senior care providers.
Mary McGoldrick Mary McGoldrick, MS, RN, CRNI®, has been a pioneer in the field of infection prevention and control in home care and hospice for over 25 years, with seminal works published on infection prevention and control for the home health and hospice industries. McGoldrick began her home care career more than 40 years ago as a home health aide, and since that time has served in a myriad of home care clinical, management, and executive-level positions, including as a hospice volunteer. Additionally, she served as a home care and hospice surveyor for The Joint Commission for 12 years, and as a subject matter expert on infection prevention and control in home care to the CDC-HICPAC, APIC, and others.
Ari Medoff Ari Medoff, is the CEO of Arosa, the nation’s largest integrated provider of care management and home care services in the U.S. He has been working to create better jobs and superior business models in the senior care industry since 2012. Under Ari’s leadership senior care providers including Lifecare Innovations, The Cameron Group, LifeLinks, Beacon InHome, Aveanna Concierge Services, and more joined the Arosa family since 2018.

Ari earned an MBA/MPP at the Harvard Business School and Kennedy School of Government and graduated from Duke University as a BN Duke Scholar. He also earned a CAN from Durham Tech in 2013. Prior to founding Arosa, he worked in private equity in New York City.
Debbie Miller Debbie Miller is the president of marketing for 52 Weeks Marketing. She used her previous pharmaceutical industry experience to create the 52 Weeks Sales and Marketing system. In 10 years, she built a $10.5-million-dollar home care organization using that system. Miller is passionate about helping owners differentiate themselves, dominate their markets, and grow their businesses. With her “marketing in a box” approach and accompanying CRM software, providers across the country are finding it easier to direct, manage, and motivate their marketing teams.
Clinton Nobles Clinton Nobles is the founder and operational methodologist for Home Care Ops. He brings over 20 years of business development and management experience. He has helped both local and national corporations across industries refine and adapt their operational structures. Driven by a passion to end owner exhaustion and operator burnout, he founded Home Care Ops to help revolutionize agencies across the country. He empowers others to create duplicatable systems and operational strategies that generate lasting success and help them take true control of their businesses.
Jessica Nobles Jessica Nobles is the co-founder and operator of Home Care Ops.With over a decade of home care leadership and knowledge, she worked her way up through every position, including caregiver, operations coordinator, and franchise developer. As the founder and owner of Nobility Care Solutions, a multistate in-home care agency, she turned a $3,000 investment into a six-figure income within the first year. Now, as a nationally recognized speaker and the executive administrator for Home Care Ops, she mentors and empowers other owners and operators to create unlimited success through grassroots marketing, creative community engagements, and referral partnerships that generate recurring revenue.
Mitchell E. Opalski Mitchell E. Opalski opened a Synergy HomeCare franchise office in Northern Virginia in 2007, and that franchise has grown to be one of the five largest in the Synergy HomeCare family of over 250 offices nationwide. His agency recently earned the highest customer satisfaction ratings level, “Leader in Excellence,” from industry watchdog Home Care Pulse for the third year in a row. Opalski’s previous experience includes serving as the director of finance for the National Association for Home Care & Hospice (NAHC), where he was promoted to chief operating officer. He also served as the first executive director of the Private Duty Home Care Association, an affiliate of NAHC.
Adam Robinson Adam Robinson is the co-founder and CEO of Hireology, where he helps businesses succeed by building exceptional teams and workplace cultures. Under his leadership, Hireology was ranked #94 on the Inc. 500 list of America’s fastest-growing private companies in 2016 and has been on the Inc. 5000 list each of the last five years. Hireology has twice been recognized nationally as a “Top 50 Best Workplace” by Inc. Magazine and a “Top Company Culture” by Entrepreneur magazine.
Lindsay Ryan

Lindsay Ryan is a principal with Polsinelli. She is committed to providing reliable counsel to strategically solve client matters and address their litigation needs. Her practice focuses on advising employers on compliance with both state and federal requirements for disability accommodation, leaves of absence, wage and hour, harassment and discrimination complaints, workplace investigation, reductions in force and disciplinary actions and terminations. Furthermore, Lindsay partners with clients to provide ongoing management training seminars, draft employee policies handbooks and employment agreements.

Marissa Snook Marissa Snook is the president and CEO at CoreCubed. She has been working in PR and marketing for over 15 years with a focus on in-home care marketing since 2005, and she was the administrator of CoreCubed’s award-winning MOST home care marketing program. When working for one of Washington state’s top PR firms, she won the “Wind Beneath Our Wings” award. With her background in theater and directing for the stage, Snook excels at getting into the mindset of a target audience and understanding the best ways to reach them.
Angelo Spinola Angelo Spinola, Esq., is an Atlanta-based shareholder and practice co-chair with Polsinelli. With two decades of legal experience, Spinola focuses his practice on employment litigation with a special interest in the home health, home care, and hospice industry. Bringing a wide breadth of knowledge across the healthcare spectrum, he works with an array of home-based care clients, including Fortune 500 organizations and franchisers, small-owned businesses, and franchisees across multiple industries. Additionally, Spinola works closely with private equity firms and investment groups on labor and employment issues that may arise during acquisitions and other activities in these sectors.
Will Vail

Will Vail is passionate about helping home-based care clients, including non-medical home care, home health and hospice providers, realize their full potential.  He provides legal advice they can use, allowing them to focus on the frail and vulnerable patients and clients they serve. Will’s experience in private practice and as an in-house attorney gives him a broad perspective that directly benefits his clients.

Emily Zarecki Emily Zarecki is the vice president of account management for Transcend Strategy Group. She leads the Transcend team for a number of hospice and healthcare clients across the country. Her leadership enables the agency team to strategically approach each client’s situation and develop powerful creative branding and marketing initiatives. The results ultimately drive preference to increase referrals, admissions, length of service, and revenue. Her past experience includes leading corporate communication, PR, and change management communication for a variety of healthcare organizations. She writes on a range of topics, including employee engagement, internal communication, and PR.

2021 Private Duty National Conference & Expo


Caesars Palace Las Vegas
3570 Las Vegas Boulevard, South
Las Vegas, NV 89109

  • Room rates: 10/26 & 10/27 are $99 + $35 resort fee/night
    Additional dates will remain at $165 + $35 resort fee/night
  • Hotel cut-off date: Tuesday, October 5, 2021. Hotel rooms may sell out earlier than the cut-off date, so book early!
  • Reservation Center: 1-866-227-5944 and reference the DecisionHealth Private Duty Conference & Expo

For room reservations, contact the hotel directly and mention you are attending the DecisionHealth Private Duty Conference & Expo to qualify for the special discounted rates (+$35 daily resort fee). Note: Only a limited block of rooms has been reserved. To receive the discounted rates, reservations must be made by Tuesday, October 5, 2021, or until the room block is full. Thereafter, reservations will be taken on space and rate availability.

Simplify Compliance/DecisionHealth has no affiliation with any third-party companies or travel assistance providers. Rooms should be booked directly with the event hotel using the official information provided on the website and in the brochure.

A plethora of cooked to order dishes and unique offerings. Get a 10% discount when you show your conference badge.

2021 Private Duty National Conference & Expo


PreCon: $599
Retail price: $999
Pre-Conference + Main Conference (Kit): $1,499

Multiple Attendees?
Groups of 3 or more: Save an additional 10% off the lowest price
For multiple attendee discounts, contact Megan Ireland 855-225-5341 x6025 or mireland@decisionhealth.com

2021 Private Duty National Conference & Expo









Home Care Pulse Generations Homecare System
InPro Insurance CIBC
Independent Home Care Alliance


  VGM Insurance

KanTime   Veterans Care Coordination
Homecare Interact   American Veterans Care Connection

Stoneridge Partners
52weeks Kaleida Systems

2021 Private Duty National Conference & Expo


The Post-Acute Advisor: Private Duty

The Post-Acute Advisor: Private Duty

2021 Private Duty National Conference & Expo

COVID Safety

DecisionHealth places the highest priority on the safety of our guests. In preparation for the conference, we want to share the following measures we are taking to promote health and well-being:

  • In response to the recent rise in COVID-19 cases in Clark County (including Las Vegas), the state of Nevada has issued an emergency directive requiring all persons, regardless of vaccination status, to wear face coverings indoors. As a response, all attendees (vaccinated and unvaccinated) will be required to wear face coverings in the meeting space and all indoor areas of the hotel throughout the duration of the conference, except while actively eating or drinking.
  • Meeting rooms will be sanitized overnight and during lunch each day, so please plan to bring all of your belongings with you to lunch.
  • Food service will follow the safety guidelines implemented by Caesars Palace Las Vegas. Meal options will include attendant-only served stations.
  • Sanitizing stations will be set up throughout the meeting space for the convenience of our attendees, exhibitors, speakers, and staff.

To view the safety measures that Caesars Palace Las Vegas has implemented to protect guests, please visit their website: https://www.caesars.com/health-and-safety.